Lady Gaga - Art Direction

4 weeks. 20,000 fans.

Lady Gaga came to Sydney in July 2011 to perfom a one off, for fans only, show at Sydney Town Hall. Working with Vodafone and the 2dayFM network, I developed the digital competition to find Gaga's biggest fana aka 'Australia's Biggest Little Monsters'.

I created the concept and tone of the competition and designed the entry mechanic that sat across 14 radio station Facebook pages.

To say that Gaga's monsters went nuts for this competition is an understatment. The time, effort and overall creativity in each entry turned a simple 'Upload a Photo' competition into a massive gallery of Gaga's biggest fans. The competition gained over 20,000 entries in 4 weeks.