Mode - eCommerce Design
eCommerce design and art direction by Brigitta Ryan, Sydney, Australia.
The Mode Collective is a premium Australian shoe and accessories label. They wanted a design and functionality upgrade to their popular ecommerce site built on the OpenCart cms.
In 2013, I paired up with developer Werner de Bruin and we set about creating a stronger, more functional site that not only showcased the beautiful shoes but would also increase conversions.
The client asked for a clean, black and white site that let the products shine.
We shifted the site from being brand focussed to ecommerce driven by bringing the shop categories into the main site navigation.
New site features include:
- New site structure
- Dropdown menus
- Dropdown product filters
- Sliding banners
- Related products
The Mode Collective have received great feedback from industry and customers on the new site design.