Jim Beam - Art Direction
Facebook campaign concept and design by Brigitta Ryan.
You call, we shout!
Working with advertising agency The Works, I developed a digital Facebook campaign to support 'The Call' ATL campaign for their client Jim Beam.
At the centre of the concept was an interactive video wall of user created content. It was crafted as a dynamic and easy to user interface.
Other features of the design allowed users to share their calls with friends either as videos or text, making the wall a social experience.
The campaign site lived within the Jim Beam facebook page and the campaign drove up page likes and activity.
A mobile app was developed so users could record and their videos directly from their iPhones.