Zimmermann - Design

An online store with an offline feel.

After initially designing the brand website for Australian fashion house Zimmermann, Host was asked to design and develop an e-commerce solution for the brand. I undertook the IA and design for the project.

There was a strong need for visual continutity between the existing site and the new site, as well as creating an experience that mirrored that of shopping in a real world Zimmermann store.

We visited multiple Zimmermann stores and recommended the use of the store actual mannequins for the clothing photography.

The result was a clean, easy to use e-commerce experience for domestica and international shoppers.

The online store opened with record opening week sales and ongoing sales that compete with any of the real world stores.